Privacy Policy

The following policy applies to FUNWITHFRECKLES.COM and any other site owned and/or operated by or on behalf of Butterfly Creations, Inc., that states that it is governed by this Privacy Policy and/or links to this Privacy Policy (the sites and entities collectively referred to herein as "FUNWITHFRECKLES.COM," "Butterfly Creations, Inc.," and/or "Butterfly" respectively).

FUNWITHFRECKLES.COM is committed to protecting the privacy and security of its online visitors. This policy statement provides our visitors (e.g., parents, teachers, librarians, and children) with an overview of the measures we have taken to provide a safe online environment.

This Privacy Policy applies to our online practices only, except the Opt-Out procedure below also applies to our offline collection of personal information.

PERSONALLY IDENTIFIABLE INFORMATION

We consider the following, among other things, to be personally identifiable information: first and last name, e-mail address, street address and phone number.

We (and/or our agents or affiliates) may collect online and use personally identifiable information from our adult visitors: (1) to process and fulfill orders for products or services (such as our books, t-shirts, and plush products); (2) in connection with subscription registrations, surveys, visitors' requests for information, games; and (3) to customize the content on our site for our visitors' current and future needs. In addition, this personally identifiable information may be used to provide our visitors, via e-mail or other means, information about materials and activities that may be of interest to them. We do not share such information with third parties.

If you are an individual who has provided us with your personal information online or offline, and there is a media notification that you no longer wish to receive from us, please let us know by sending us your name, address, e-mail and phone number at: Opt-Out Request, Butterfly Creations, Inc., 9 Laurel Cove, Greensboro, NC 27455. In addition, in every e-mail that we send, we provide a link that you can click on to enable you to opt out of receiving future e-mails from the sender.

FOR PARENTS AND GUARDIANS

There are many activities on the FUNWITHFRECKLES.COM site that children can participate in and enjoy without having to share personally identifiable information.

For those activities that require personally identifiable information, such as becoming a Friend of Freckles, in compliance with the Federal Trade Commission's Children's Online Privacy Protection Act, Butterfly will not condition a child's participation in an activity on that child disclosing more personally identifiable information than is reasonably necessary to administer the activity. For certain online activities, we may require verifiable parental consent before collecting or using personally identifiable information from children under the age of 13. With these activities, Butterfly will notify the respective parent of our privacy policy and obtain verifiable parental consent before collecting personally identifiable information from the child, unless we collect only the child's name and online contact information to: (1) obtain parental consent or provide parents with notice; (2) respond directly on a one-time basis to a child's specific request; (3) respond more than once to a child's specific request along with providing parental notice of such use; (4) protect the safety of a child; or (5) comply with legal requirements. When we provide parents with notice and/or seek consent, we also give parents the ability to let us know if they do not want any further use made of the personally identifiable information we have collected from their child. Parents can request to review or have deleted their child's personally identifiable information from Butterfly's records, and refuse to permit further use of a child's personally identifiable information by writing to us at: Butterfly Creations, Inc., 9 Laurel Cove, Greensboro, NC 27455. Parents can also print, complete and return this letter to the specified address.

Unless we indicate otherwise and obtain prior parental consent, personally identifiable information collected from children under the age of 13 will be used solely by Butterfly and will not be sold or otherwise transferred to third parties. It is FUNWITHFRECKLES.COM'S policy never to post on its site more than a child's first name, first initial of last name, state, and age or grade.

FOR KIDS

Remember to be smart online. Do not give out your full name, e-mail address, home address, telephone number or any other personal information that would enable someone to contact you either online or offline, without first asking your parent or guardian for permission. Sometimes on our FUNWITHFRECKLES.COM site we will ask you for your first name and e-mail address along with your parents' e-mail address. We do this so that we can contact your parents to let them know that you have communicated with us, and that we have collected this information from you.

NON-PERSONALLY IDENTIFIABLE INFORMATION AND THE USE OF COOKIE TECHNOLOGY

We collect non-personally identifiable information through the use of a software technology called "cookies," and through our visitors' voluntary submissions to us and/or upon our request. By non-personally identifiable information, we are referring to information about our visitors' browsers (e.g., Netscape Navigator or Internet Explorer), operating systems (e.g., Windows or Macintosh), Internet service providers (e.g., AOL or NET.COM) and other similar information which we track in aggregate form. We also collect the following non-personally identifiable information in connection with content submissions, games, classrooms, and bulletin boards: first name only and first initial of last name, state, age, and grade. The non-personally identifiable information that we track is anonymous and will never be identified with or lead us back to any of our visitors.

SECURITY

FUNWITHFRECKLES.COM ensures that all personally and non-personally identifiable information that it receives via the Internet is secure against unauthorized access. This information is kept in a safe and secure system isolated from direct connection to the Internet. This means that no eyes but ours will ever see the information that our visitors send to us, unless we indicate otherwise. We will give out personal information as required by law, for example to comply with a court order or subpoena or to assist in criminal investigations. We may also give out personal information when we deem it advisable in order to protect the safety and security of our sites and visitors to our sites.

Please note that we may revise our above policy without notice to users as the content on our sites continues to change and we will post all such material changes on this Privacy Policy.

We hope that you enjoy exploring our sites.

FUNWITHFRECKLES.COM is owned and operated by Butterfly Creations, Inc., 9 Laurel Cove, Greensboro, NC 27455. We can be reached by phone at (336) 288-5530 and by e-mail at info@bflycreations.com. If you have any questions about our privacy policy or practices, or you wish to amend, update, or verify the information on file, or to notify us that you want your information deleted from our files, please contact us at this address.

The effective date of this Privacy Policy is September, 2005.